SXSW: It's Not News, It's Business

Journalism's future hinges on one thing, and it's not content, readers or devices. It's money. Producing stories, no matter what the form, takes money, and now journalists and media entrepreneurs alike must figure out how to make a product that serves the public and meets the bottom line. Our collection of editors, designers and entrepreneurs will talk about getting past any misgivings about the business side of journalism, and thinking creatively about products, events and partnerships off news.

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